Sports+Marketing

__**Sports Marketing**__

** What is Sports Marketing: **
 * the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and
 * the marketing of non-sports products (e.g., long-distance phone service, clothing lines, etc.) through associations with sports.

Want to stay current on Marketing Trends? Click to visit the //[|American Marketing Association]//

Welcome Message Create Google & Edmodo Accounts Rules & Procedure Quiz
 * Week #1 -** August 22nd - 26th
 * Create a Google Account here : []

The Power of Google and Google Docs // (all students work collaboratively to complete) - 8/25 //

http://www.dsg.com/jerseyreport/football


 * Week #2 -** August 29th - September 2nd
 * Promotional Project**
 * Linsanity & [|Erie BayHawks] - Check out these promotions! - August 29th
 * What is Marketing?
 * [|Swoosh! Inside Nike]
 * Michael Jordan Video - A Great Marketer

//** Chapter 1 - World of Marketing & Sports Entertainment **//
 * Week #3 - ** September 5 - 9
 * Complete Chapter 1 Quick Check Questions
 * Olympic Games: Case Study
 * [|Key Terms] - Chapter 1
 * Complete Checking Concepts #1 - 8
 * Article Analysis - Verso App - The [|Craziest] Holiday Fad
 * Exam Chapter 1 - Edmodo - 9/14

Please post your [|CHS promotional idea] here! Please use something other than PowerPoint for your presentation. Click on the link below for many ideas. Continue developing CHS Promotional Plan.
 * Week #4 - Week #6 -** September 12 - 30
 * Carlynton Athletics: Promotional Plan **
 * Google Doc
 * Presentation (something other than PowerPoint) [|Presentation Options]
 * Flyer - Social Media
 * Commercial - Video Help - [|Video Editing Explanation]
 * Marketing Slogans - [|Like a Rock - Chevrolet] - September 29th
 * Complete Marketing Slogan Challenge - Kahoot

Finalize & Present Marketing Plan to Athletic Panel
 * Week #7 -** October 3 - 7
 * Carlynton Athletics: Promotional Plan **
 * Finalize Presentations / Rehearse / Anticipate Questions
 * SWOT Analysis
 * Mr. Milsom, Athletic Director - Mr. Loughren, Building Principal, Ms. Bunch, Assistant Athletic Director


 * Week #8 - October 10 - 14**
 * Chapter 2 - Sports & Entertainment: Connections and Contrasts**
 * History of Sports and Entertainment Marketing
 * [|Key Terms] - Chapter 2
 * [|Pittsburgh & Nickelodean] - Great Article - Verso App
 * Read & Respond to Section Question
 * Read & Respond - Quick Check page 38


 * Week #8.5 - October 17 - 21**
 * Chapter 2 - Sports & Entertainment: Connections and Contrasts**
 * Read & Respond to Section Question - Share in Google Doc
 * Case Study - New Kind of Kick
 * Read & Respond - Quick Check p. 42
 * Movies - Ancillary Product, New Products
 * Checking Concepts #1 - #8... page 46
 * Kahoot - Chapter 2 - Important Facts


 * Week #9 - October 24 - 28**
 * Chapter 2 - Sports & Entertainment: Connections and Contrasts**
 * Checking Concepts #1 - #8... page 46
 * Kahoot - Chapter 2 - Important Facts
 * Exam Chapter 2


 * Chapter 3 - The Sports Marke**t
 * [|Quizlet]- Chapter 3
 * Case Study - "Cardboard Collectibles" p. 53 & p. 63
 * Discussion: What makes a collectible of value?
 * Quick Check #1-3 - pages 57 & 68

Chapter 3 - The Sports Market
 * Week #10 - October 31 - November 4**
 * Kahoot - The Sports Market
 * Checking Concepts p. 72 #1-7
 * [|Should NCAA Athletes be paid?]- Verso App
 * [|When Student-Athletes Get Injured, Who Pays?] / [|A Fight to Keep Student Athletes from the Pain of Injury Costs]
 * The World Market / ESPN Case Study

Chapter 3 - The Sports Market
 * Week #10.5 - November 7 - 11**
 * Exam Chapter #3 - November 7th

Chapter 4 - Sports Product
 * [|Key Terms]
 * Case Study - Camden Yards
 * [|New Stadiums]
 * [|Gigapan and MLB]

Chapter 4 - Sports Product
 * Week #11 - 11.5 - November 14 - 23**
 * Attendance Analysis (NFL, NBA, NHL, WNBA, MLS)
 * What do these figures mean?
 * Quick check page 84 & 88
 * Checking Concepts
 * Hot Property - Louisville Slugger
 * Chapter 4 Exam - November 29th

Introduce Project Based Learning & the Pittsburgh Steelers Create and Modify Pittsburgh Steelers Presentation.
 * Week #12 - 15 - November 29 - December 22**
 * Ten [|Presentation Tools] to win over your audience
 * [|PowerPoint Alternatives]

Verso App - [|NFL Teams to Social Media to Connect with Fans] - 12/6

Virtual Field Trip - Tampa Bay Buccaneers - Where do great ideas come from? - 12/13
 * Mr. Ben Milsom - Chief Ticketing Officer

Critical Critique - What is your plan? / Why will the plan fail? (list reasons) / What solution would solve critique & why is it a good one? - December 15th &16th

Begin Class Presentations Six Word Summary of Steelers Marketing Plan


 * Week #16 - 18 - January 3 - January 13**

Create or Modify a current Pirate Community Outreach Program Click on the Project-Based Learning page to get more information. [|Pirates in the community] Critical Critiques - "Swiss Chees Day"

PNC Park & Heinz Field Experience = January 12, 2017

Chapter 5 - Product and Price Decisions: Sports - [|Key Terms]

Chapter 6 - Sports Market Research and Outlets - [|Key Terms]

Chapter 7 - Branding and Licensing - [|Key Terms]

Chapter 8 - Sports Promotion - [|Key Terms]

Chapter 9 - Sports Marketing Plans and Careers - [|Key Terms]

Chapter 10 - The Entertainment Market - [|Key Terms]  Welcome Message Create Google & Edmodo Accounts Rules & Procedure Quiz
 * Week #1 - September 2 - 5**
 * Create a Google Account here : []

The Power of Google and Google Docs    **Week #8** ** Week #9 **  Chapter 3 - The Sports Marke  [|Screenagers]
 * What is Marketing?
 * Michael Jordan Video - A Great Marketer
 * Select Top Marketing Campaigns and create teams to work on design.
 * [|Key Terms] - Chapter 1
 * Google Document - Think of Movie or TV Show - design a promotional product.
 * <span style="background-image: url(">[|Screenagers]